Search Engine Optimisation (SEO) requires you to have an understanding of how to create content which can easily be indexed by search engines. The process includes identifying and using preferred keywords to increase your search engine ranking. It is a marketing tool used by businesses to improve visibility on search engine results pages (SERP's) and when done properly will have an effect on your rankings.
The PD Training SEO Training Course gives you a better understanding of concepts like on-page versus off-page SEO, how to optimise images and videos, best practices for content creation and essential files you must have on your site. Further topics covered include Google page rank, researching meta titles, descriptions and keywords, back linking (what to do and what NOT to do), Search Engine Marketing (SEM), outsourcing and much more.
This SEO class by PD Training, takes the "voodoo" out of SEO by offering practical tools and a methodical approach to improving your online presence.
This enlightening SEO training course is available now throughout New Zealand, including Auckland, Wellington and Christchurch.
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After completing this course participants will be able to:
Search Engine Optimisation is a recent addition to the advertising and marketing sector key strategies. This course helps you understand that it is not all technical voodoo and wizardry, but that it requires simple clear planning and sound web development and clear communication techniques.
Don’t be misled by the companies selling you false services and promises, come and learn the principles and techniques you can implement for your website yourself – and achieve the results on your own websites.
Search Engine Optimisation (SEO) Training Course - Lesson 1
What is SEO
Search Engine Optimisation (SEO) Training Course - Lesson 2
Key terms and concepts
Search Engine Optimisation (SEO) Training Course - Lesson 3
Implementing SEO on your site
Search Engine Optimisation (SEO) Training Course - Lesson 4
Common mistakes to avoid (and some of the voodoo made simple)
Search Engine Optimisation (SEO) Training Course - Lesson 5
Back Linking and Search Engine Marketing (SEM)
Search Engine Optimisation (SEO) Training Course - Lesson 6
Competitive Analysis & Outsourcing
In-House training benefits:
To Be Engaged All Day
Activities and discussion for engaged learning all day.
An outstanding trainer
On average PDT trainers have 15 years industry experience 7 years training experience.
Focussed on you
We always tailor activities and scenarios to be relevant to you.
Refresher Course $0
In-House and Public Class participants are welcome to join a public class in the same topic for 12 months.
1/2 Price Coaching
We all know the importance of reinforcement, so we'll come back within 90 days of the original course 1/2 price.
The confidence of booking with an acclaimed multi national training company.
Support, reinforcement & extension eLearning and videos in the App.
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1. to make greater;
2. to increase impact
Beyond the classroom, the orgmenta app from PD Training augments our instructor led courses by engaging learners before, during and after training.
The Learning impact is increased by providing a personalised and contextualised learning experience, followed by ongoing collaboration and reinforcement on demand.×