From Package: Business Services
What you get
This unit describes the skills and knowledge required to undertake data analysis, review website content, and update and maintain a website.
It applies to individuals who have knowledge of the relationship between a website and the core functions of an organisation. They also have working knowledge and skills to perform basic updates to website content. They may provide administrative support within an organisation or be other individuals who have been delegated this responsibility.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
By the end of this training course, participants will:
|1. Review website content and use||
1.1 Monitor and analyse customer and user feedback in accordance with organisational timelines
1.2 Analyse automatically collected website data and identify trends
1.3 Make recommendations on changes to website and its content in response to feedback and data analysis, and approve changes scheduled for implementation
1.4 Review cost implications of the recommended changes to determine their viability
|2. Update website||
2.1 Replace superseded and inaccurate information with current information and add additional material in accordance with organisational requirements
2.2 Follow protocols for ensuring the accuracy and authenticity of information
2.3 Remove services no longer available or required and add new ones in accordance with organisational requirements
2.4 Check offline information against that posted on the website and rectify any discrepancies in accordance with organisational timelines
|3 Carry out non-technical site maintenance||
3.1 Analyse user feedback to confirm website faults are not user issues
3.2 Rectify faults and make improvements to website in response to user feedback approved by the organisation
3.3 Add new web pages and/or active links and remove redundant pages and links in accordance with organisational requirements
3.4 Make website changes in response to changes in marketing strategy, in accordance with organisational requirements and consideration of cost benefits