Intro to Blogging for Business Training Course

Having a business blog helps companies to inform people about their products and services while also generating leads and sales online. Having a company blog also helps to attract new customers, engages more people and allows potential customers to communicate directly with the company.

The PD Training Intro to Blogging for Business Training Course provides you with essential knowledge about WordPress, social marketing, content creation, blogging strategies, basic SEO and more. These concepts can be applied to other blogging platforms as well.

The significant and lively training course is now available throughout New Zealand, including Auckland, Christchurch or Wellington.

Contact us today for a group quote.

Learning Outcomes
Course Outline
In-House
Training
  • Learning Outcomes - Intro to Blogging for Business Training Course

    • Understand the difference between Free & Hosted Blogs
    • Understand the Key Terms and Concepts
    • Learn What MUST be Included on a Blog
    • Get a List of Preferred WordPress Plug-Ins
    • Get a List of Preferred WordPress Settings
    • Implement the Most Important Elements of Content Creation
    • Learn Proper Keyword Density
    • Learn How to Leverage Your Content
    • Understand the common mistakes (and know how to avoid making them)
    • Learn Ways to Leverage Traffic to Your Blog
    • Learn How to Set Up RSS Feeds and Why
    • Learn How to Pre-schedule Blog Posts
    • Understand the Basics of Back-Linking
    Duration: 1 day course
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  • Course Outline - Intro to Blogging for Business Training Course

    Download Intro to Blogging for Business Training Course Outline

    Foreword:

    This course is for a business that does not yet have a business blog.

    Blogging can help and business to both take advantage of the billions of people searching for content on the web as well as promoting themselves as an “Authority” or specialist in their field.

    Blogging is also one of the fastest ways to get your site ranked in search engines!

    Intro to Blogging for Business Training Course - Lesson 1
    What is Blogging?
    • Blogs vs. Website
    • Blogs vs. Social Bookmarking
    • Blogs vs. Social Media
    • Blogs & Web 2.0 Properties
    Intro to Blogging for Business Training Course - Lesson 2
    Blogging Platforms & Software
    • Free vs. Hosted Blogs
    • WordPress
    • Blogger
    • Analytics & Reporting
    Intro to Blogging for Business Training Course - Lesson 3
    Blogging Strategy
    • News
    • Features/Benefits
    • Getting PR
    • Social Interaction
    Intro to Blogging for Business Training Course - Lesson 4
    Setting Up WordPress
    • Settings/Plug-Ins
    • Themes
    • Widgets
    • Required Pages
    Intro to Blogging for Business Training Course - Lesson 5
    Starting a Blog
    • Writing Style
    • Multiple Authors
    • Posting Schedule
    • Social Media Feeds
    Intro to Blogging for Business Training Course - Lesson 6
    Getting New Visitors
    • Guest Blogging
    • Forums Explained
    • Blogging Networks
    • Membership Blogs

  • In-House Training

    Clients and testimonials

    In-House training benefits:

    • Flexible length - sessions as short as 1-hour
    • Cost effective - great group pricing
    • Greatest impact in the shortest time
    • Excellent Team Building Opportunity
    • Certificate of Completion (always available in the App)
    • Comprehensive courseware as books (& available in the App)

    Delivery Options for In-house training
    1-hour Motivator
    one hour motivator
    3-hour Power Sessions
    3 hour power session
    Full-day training
    full day training
    Conferences
    Conferences

    Choose the Training Location


    You can expect:

    Activities and discussion

    To Be Engaged All Day

    Activities and discussion for engaged learning all day.

    Real world trainer

    An outstanding trainer

    On average PDT trainers have 15 years industry experience 7 years training experience.

    Tailored training

    Focussed on you

    We always tailor activities and scenarios to be relevant to you.

    Refresher course

    Refresher Course $0

    In-House and Public Class participants are welcome to join a public class in the same topic for 12 months.

    Price coaching

    1/2 Price Coaching

    We all know the importance of reinforcement, so we'll come back within 90 days of the original course 1/2 price.

    Confidence of booking

    Acclaimed Provider

    The confidence of booking with an acclaimed multi national training company.

    eLearning and video

    Multi-modal Reinforcement

    Support, reinforcement & extension eLearning and videos in the App.

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